Insights

Notes on websites, search, and answer engines

Practical guidance for service SMBs — no invented statistics.

12 Jul 2026

Website vs SEO vs AEO: which engagement do you need first?

A practical decision tree for choosing website development, SEO, AEO, or LINC’s complete package.

4 Jul 2026

A launch checklist spanning pre-design, pre-dev, pre-launch, and the first 30 days for service businesses.

26 Jun 2026

AEO is not a magic plugin. It is entity clarity, extractable answers, schema, and monitoring for AI surfaces.

18 Jun 2026

A practical tour of crawl/index, IA, on-page, speed, and Search Console loops for service SMBs.

10 Jun 2026

The handoff tax between web and SEO vendors is expensive. Here is what SEO-ready means at launch for service SMBs.

Share goals, current site state, and timeline. We’ll recommend website, SEO, AEO, or the complete package — with a proposal, not a public price list.