Insight
Website launch checklist for clinics, consultants, and local services
A launch checklist spanning pre-design, pre-dev, pre-launch, and the first 30 days for service businesses.
4 July 2026
Launch chaos is usually a planning problem. Use this checklist as a conversation guide whether you work with LINC or another partner.
Before design
- Confirm primary services and who the site must persuade
- List proof you can legally show (named cases only with permission)
- Decide languages (this guide assumes a single primary language)
- Nominate one decision-maker for approvals
- Gather brand assets and voice notes
Before development
- Lock IA for agreed pages
- Define form fields and routing (email/CRM/WhatsApp)
- Agree SEO foundation scope at launch
- Choose analytics that match privacy posture
- Plan redirects if you are replacing an existing domain or CMS
Before launch
- Unique titles, metas, and H1s on priority URLs
- Sitemap and robots verified
- 404 and contact paths tested on mobile
- Legal pages present if you collect inquiries
- Staging sign-off with content owners
First 30 days
- Watch Search Console coverage and query noise
- Fix broken UX friction on the highest-exit pages
- Capture inquiry quality notes from sales
- Schedule the first optimization backlog review
Next step
Need a partner to run this as a fixed-scope build? Request a consultation.