Process
A calm operating system for build and visibility.
Visibility is planned before launch — not bolted on after. Click through each stage, or talk to us about where your project sits today.
Step 01 of 04
Map
Goals, audience, current site and search baseline, constraints, and what “good” looks like for inquiries.
Step 02 of 04
Design
Information architecture, UX, content plan, and SEO/AEO plan as applicable — before heavy build spend.
Step 03 of 04
Build
Implement, integrate analytics and forms, stage carefully, and launch with foundations intact.
Step 04 of 04
Optimize
Measure, fix, and iterate on content and technical signals. SEO and AEO retainers live here.
Why this order
Service businesses lose months when a web vendor launches a pretty site and an SEO vendor starts from zero weeks later. LINC keeps research, IA, technical foundations, and measurement in one roadmap.
Where retainers live
SEO and AEO retainers primarily live in Optimize: measurement, backlog, content and technical iteration. Builds still leave you with a baseline you can operate.
Tell us what “good” looks like for your next site.
Share goals, current site state, and timeline. We’ll recommend website, SEO, AEO, or the complete package — with a proposal, not a public price list.